This research report was developed using quantitative and qualitative design research methods to suggest a strategy for Skullcandy to re-enter the gaming industry after a 7 year hiatus.
Gaming is the fasted growing sector in entertainment, and as of 2021, gaming was one of the fastest growing industries in the world. Naturally, Skullcandy wanted a piece of that pie but didn’t know how to proceed.
With the help of Eran Vautour, I led an in-depth user and culture study of the gaming space and experience, which in turn informed the introduction of a new line of Gaming headphones and accessories which are now in development.
Roles:
User Research
Cultural Research
Product Story and Positioning
Product Line Planning
Insights Creation & Synthesis
Ideation, Sketching
Ergonomics